{"id":1677,"date":"2026-10-04T12:32:43","date_gmt":"2026-10-04T12:32:43","guid":{"rendered":"https:\/\/differentialvaluechain.com\/playbook-selling-ai-solutions\/"},"modified":"2026-10-13T10:12:05","modified_gmt":"2026-10-13T10:12:05","slug":"playbook-selling-ai-solutions","status":"publish","type":"post","link":"https:\/\/differentialvaluechain.com\/en\/playbook-selling-ai-solutions\/","title":{"rendered":"Playbook: Selling AI Solutions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Can your client internally justify the investment in your AI solution? Are your AI projects well-built and on track? How can you tell if you risk wasting time on any of your AI-based projects?<\/p>\n\n<p class=\"wp-block-paragraph\">We have read with great interest the recently published conversation between Katie Drummond (WIRED) and Dan Swan (McKinsey), and from it, we offer our commercial interpretation and add our own examples for IT solutions companies to create for you <a href=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\" data-type=\"link\" data-id=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\">a downloadable document that serves as a playbook, a guide<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Below you will find the video where we present &#8220;<a href=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\" data-type=\"link\" data-id=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\">Selling AI Solutions<\/a>&#8220;: <strong>a <a href=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\" data-type=\"link\" data-id=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\">downloadable guide<\/a><\/strong> with five lessons to connect your proposal with a business problem, a measurable result, and the people who will make the change possible.<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udce5 <a href=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\" data-type=\"link\" data-id=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\">Download the guide<\/a> and apply its five questions to your next opportunity: <a href=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\" data-type=\"link\" data-id=\"https:\/\/differentialvaluechain.com\/wp-content\/uploads\/2026\/10\/Vender_soluciones_con_IA.pdf\"><strong>DOWNLOAD LINK<\/strong><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">#ArtificialIntelligence #B2BSales #ITSolutions #DifferentialValue #GTMLab<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Playbook: Vender Soluciones con IA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D3y7_d5sA4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Can your client internally justify the investment in your AI solution? Are your AI projects well-built and on track? How can you tell if you risk wasting time on any of your AI-based projects? We have read with great interest the recently published conversation between Katie Drummond (WIRED) and Dan Swan (McKinsey), and from it, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,18],"tags":[],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-go-to-market-strategy","category-uncategorized-en-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playbook: Selling AI Solutions - Differential Value Chain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/differentialvaluechain.com\/en\/playbook-selling-ai-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playbook: Selling AI Solutions - Differential Value Chain\" \/>\n<meta property=\"og:description\" content=\"Can your client internally justify the investment in your AI solution? Are your AI projects well-built and on track? How can you tell if you risk wasting time on any of your AI-based projects? 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