It depends on the job you need done. Here is the video and a guide to help you decide.
When a company asks us at the GotoMarket Lab which sales intelligence platform they should hire, the list of options keeps growing: Apollo, Lusha, ZoomInfo, Cognism, Kaspr, RocketReach…
This has always been an interesting space; it started as hyper-segmented databases and is rapidly transforming into something more powerful.
And the answer is a classic consultant’s response: it depends—what job do you need to solve?
Because there are four different jobs, and each tool excels in some more than others:
1. Finding the companies and people that fit your ideal customer profile.
2. Getting their contact details: email, phone, or a way in through LinkedIn.
3. Handling outreach and follow-up: messages, calls, and sequences.
4. Updating the contacts you already have in your CRM.
Once you are clear on which of the four matter most to you, comparing prices and credits becomes much simpler.
I have recorded a masterclass where I compare eight tools using those criteria: what each one offers, how much it costs, and which one I would try first based on your priority.
I am providing it in two formats so you can choose the one that fits you best:
→ The full video, if you want all the details and prefer audiovisual content: YOU WILL FIND IT BELOW THIS TEXT
→ A practical, straight-to-the-point guide with comparison tables, pricing, and recommendations based on your needs: LINK TO THE GUIDE
GotoMarket Lab P.S. If you have thousands of contacts accumulated in your CRM, start with the last part—updating the database. In our experience, Apollo automatically recognizes between 60% and 70% of records.
More about GotoMarket Lab: www.gotomarketlab.es
