Insights

Go-to-Market Strategy

10/13/2026

If you aren’t different, you’re going to have to be cheaper. For six weeks, I am publishing Differential Value, 30…

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10/08/2026

It depends on the job you need done. Here’s a guide to help you decide. When a company in the…

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10/04/2026

Can your client internally justify the investment in your AI solution? Are your AI projects well-built and on track? How…

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09/29/2026

It depends on the job you need done. Here is the video and a guide to help you decide. When…

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07/06/2026

Every company accumulates its own experience, learnings, and methodologies that often remain hidden within its teams. Converting this knowledge into…

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04/13/2026

Many companies claim to have a strong value proposition, but few succeed in transforming that promise into a hard-to-copy competitive…

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12/23/2025

One of the biggest business challenges is confusing ‘being different’ with simply ‘doing different things’. Changing messages, renovating a corporate…